Privacy Policy
1. Introduction
Aethos Enterprise Holdings, LLC ("Aethos," "we," "our," or "us") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website ("Site") and subscribe to Aethospect or any other Aethos publications, communications, or services (collectively, "Services"). Aethospect is Aethos' practitioner-focused publication delivering Signals—precise perspectives on Platform Ecosystem Assurance, modern controls, and governance.
By accessing or using our Site or Services, you agree to the terms of this Privacy Policy.
2. Information We Collect
- Contact Information: Your email address when you subscribe to Aethospect or request information about our Services.
- Professional Information: Your role, industry, and experience level provided voluntarily during subscription.
- Usage Data: Pages visited, time spent, browser type, device type, IP address, collected automatically through cookies and similar technologies.
- Communications: Any information you provide when contacting us directly.
We do not intentionally collect sensitive personal data such as health information, financial account details, Social Security numbers, or information from individuals under 16 years of age.
3. How We Use Your Information
- To deliver Aethospect Signals and other requested publications or communications
- To personalize your experience and tailor content to your professional role and interests
- To communicate about our Services and updates
- To analyze and improve Site performance and content
- To comply with applicable legal obligations
- To prevent fraud and protect the rights and safety of users and Aethos
4. We Do Not Sell Your Data
Aethos does not sell, rent, lease, or otherwise transfer your personal information to third parties for their own marketing or commercial purposes. We do not engage in the sale of personal data as defined under applicable privacy laws including the California Consumer Privacy Act (CCPA) or similar statutes. Your information is used solely to deliver Aethospect and support the Services you have requested.
5. Information Sharing and Disclosure
- Service Providers: Vendors who help us operate our Site and deliver Services (e.g., ConvertKit for email delivery, analytics tools, hosting providers), contractually obligated to use your information only as directed by Aethos.
- Legal Requirements: When required by law, subpoena, court order, or governmental request, or when necessary to protect our rights or the safety of others.
- Business Transfers: In the event of a merger, acquisition, or sale of assets. We will provide notice before your information is subject to a materially different privacy policy.
- With Your Consent: For any other purpose disclosed at the time of collection or with your explicit consent.
6. Data Retention
We retain personal information as long as necessary to fulfill the purposes described in this Policy or as required by law. Subscription data is retained until you unsubscribe or request deletion.
7. Security
We implement commercially reasonable administrative, technical, and physical security measures to protect your personal information, including encrypted transmission (TLS/SSL) and access controls. No method of electronic transmission is 100% secure; we will notify you of a material breach as required by applicable law.
8. Your Rights and Choices
Depending on your location, you may have rights to access, correct, delete, or port your personal information. You may unsubscribe from Aethospect and other communications at any time by clicking the unsubscribe link in any email. To exercise other rights, contact [email protected].
9. Cookies, Tracking Technologies, and Analytics
We use cookies and similar technologies on our Site. A cookie is a small text file placed on your device when you visit a website. This section explains exactly which cookies we use, why, and how to control them. You may also view our full Cookie Policy.
Strictly Necessary Cookies — Required for the Site to function. These do not collect personally identifiable information and cannot be switched off. No consent is required.
| Cookie | Purpose | Duration |
|---|---|---|
cky-consent | Stores your cookie consent preferences. | 1 year |
cky-action | Records whether a consent action was taken. | 1 year |
Analytics Cookies (Google Analytics 4) — Set only after you give consent. GA4 collects anonymized usage data (pages visited, session data, device/browser type). IP addresses are anonymized. Data is processed by Google LLC per their Privacy Policy. You may opt out via the Google Analytics Opt-out Add-on.
| Cookie | Purpose | Duration |
|---|---|---|
_ga | Assigns a random ID to distinguish users. IP anonymized. | 2 years |
_ga_ZN2F7QCP69 | GA4 session cookie. Maintains session state. | 2 years |
Analytics cookies are not set until you give consent via the banner on your first visit. You may change your preferences at any time using the Cookie Preferences link in the footer.
Email Tracking — Kit (formerly ConvertKit) may track email opens and link clicks to help us understand which content is most useful. See Kit's Privacy Policy.
10. Third-Party Links
Our Site may contain links to third-party websites not operated by Aethos. This Privacy Policy does not apply to those sites. We encourage you to review their privacy policies.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised "Last updated" date. Continued use after updates constitutes acceptance.
12. Contact Us
Aethos Enterprise Holdings, LLC
Email: [email protected]